As our gastronomy grew, the world began to notice it. One of the venues that helped promote it was Madrid Fusion. In 2004, the international gastronomic summit that for 11 years has brought the best of the culinary world together in the Spanish capital, presented Peru for the first time.
It was chef Rafael Piqueras, who, invited by PromPeru, went onstage to share a taste of what was beginning to happen in our county’s culinary scene. During that second annual summit, our fine grape liquor was also showcased under the brand “Pisco is Peru”. In this way, Piqueras was the first to bring Peruvian cuisine to avant-garde settings.
A year later, in 2005, PromPerú once again attended this important event, having seen that the Iberian country could be the gateway to seduce the rest of Europe with our flavor. Peru’s impact had to be immediate and to hit the mark. We needed a brand or name representing Peru’s food.
The stand for that year was small, but it had a surprisingly magnetic pull on the visitors in the exhibitor’s area. Our top pisco expert Johnny Schuler, sent specially by PromPeru, offered pisco sour to visitors, who formed long lines to try our national drink.