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They say that nowadays being rich is not about having lots of things – it is about enjoying timeless moments.
Moments that can only be experienced in one country.

A country blessed with the most precious riches of all: The kind you treasure on the inside.

Welcome to Peru, the richest country in the world.

A TRIP TO THE RICHEST
COUNTRY IN THE WORLD

A country blessed with a unique heritage. Where riches are measured in well-being and harmony with nature.

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They say that nowadays being rich is not about having lots of things – it is about enjoying timeless moments.
Moments that can only be experienced in one country.

A country blessed with the most precious riches of all: The kind you treasure on the inside.

Welcome to Peru, the richest country in the world.

GASTRONOMY

Ancestral heritage and unique ingredients
that make each dish a homage.

ADVENTURE

Incredible destinations and intense experiences
that leave their mark on your soul.

CULTURE

Traditions steeped in a legacy
that spans millennia.

NATURE

All of Mother Earth’s magic and colours,
in one single place.

Destinations

Amazonas

In this incredible region, you’ll discover that “goosebumps” isn’t just a figure of speech. Set between the towering peaks of the Andes and the immeasurable Amazon jungle, the forests of the Amazonas region surround the imposing 62-foot-high ramparts that protect the Kuélap archaeological monument. The mountaintop fortress is accessed by a modern system of gondolas that show you the landscape from the eyes of a bird in flight. And to add to the region's majesty, one of the tallest and most beautiful waterfalls in the world thunders nearby. Plunging over 2500 feet, Gocta’s beauty cast a spell over those who love nature, magical excursions and infinite memories.

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Áncash

The Callejón de Huaylas area is one of the most important in the Áncash region. Not only does it contain the most extensive tropical mountain range in the world, but also the most beautiful mountain on earth: the sublime, snow-covered Alpamayo. This breathtaking area’s claim to fame is its spectacular views of the Cordillera Blanca, a perfect playground for adventure sports, offering unrivaled experiences packed with adrenaline. Here, at the foot of the most spectacular peaks in the Andes, the long and narrow alluvial valley of Callejón de Huaylas and its snowy landscapes conceal countless trails that are perfect for any kind of extreme sport, especially hiking. But Áncash’s allure runs deeper than its striking natural beauty: it is the cradle of ancient civilizations. In the 11th century BC, and for nearly 8 centuries afterward, this was the land of the Chavín culture. One of Peru’s oldest civilizations, it laid the foundations of the Andean worldview that holds sway to this day, and its presence can be seen in the astounding Chavín de Huántar archaeological complex.

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Arequipa

There’s something you can’t put your finger on in Arequipa, something that can’t be bought or measured, and you only discover it when you arrive there. The towering volcanoes around it watch over a colonial city built of sillar, a white volcanic rock that lends its color to every part of Arequipa. Erected at the foot of Misti, its ever-watchful warden, it welcomes visitors with a dazzling blue sky in all seasons. Time seems to have come to a halt in the city, and you can still walk its colonial streets decorated with bright flowers and massive monasteries, like Santa Catalina, which stands guard over one of the most beautiful Historic Centers in Latin America, declared a UNESCO World Heritage Site. But Arequipa is also synonymous with aromas and flavors. Locals can boast of one of the most traditional regional cuisines in the entire country: to journey to Arequipa is to travel a savory and colorful culinary path of chili peppers, spicy dishes, hot rocoto peppers, chicha corn beverages and all the other delicacies offered in the traditional picantería eateries. In Arequipa, a feast always awaits, and all that’s needed for a unique experience is an open heart.

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Cusco

The Inca’s wisdom and vision of the cosmos still permeates the air of the imperial city of Cusco. Its harmony with nature stands as a lesson to this day. Within the domain of the “Navel of the World” lies the Machu Picchu Historical Sanctuary, the most visited natural protected area in Peru. The sanctuary’s job is to protect the crown jewel of the Incas and one of the wonders of the world. Cusco shows the county’s natural and cultural heritage at its finest, with archaeological sites whose wonders never cease and a wide variety of wild plants and animals for whom the beautiful city is their last bastion. The capital of the Inca Empire is also crisscrossed by trails: Choquequirao, Lares and Salkantay contain cultural and natural adventures that make it a utopia for those who love adventure sports. Cusco is also where the majestic and historic Sacred Valley of the Incas can be seen in all its glory, with its ancient fortresses, fertile farmlands, glacier-clad mountains and picturesque towns. On top of it all, it is now possible to stay high up on its sacred mountains and soak in all of its majesty from the skies. UNESCO named the ancient capital of the Inca Empire a World Heritage Site, confirming that one of its most fascinating elements is the fusion of its Incan past and Spanish colonial legacy.

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Ica

A city of deserts, beaches and oases, Ica witnessed the emergence of Peruvian pride distilled: pisco. Though not on the national crest, the symbolic drink represents Peru’s essence in liquid form. The extraordinary sand dunes of Ica’s magical desert are the setting for the unforgettable experience of sand boarding. Ica also has unexpected sites like Huacachina, an alluring oasis of stunning natural beauty that cannot be found elsewhere. The vast vineyards of this lovely area captivate tourists, as do its famed wineries that fashion the best wines and piscos in Peru. Visitors also continue to be drawn to Ica to puzzle over the enigmatic lines and geoglyphs in Nazca and Palpa. If you love nature and adventure, you shouldn’t miss an ocean voyage among the Ballestas Islands to see a menagerie of sea life, like sea lions, birds, and even penguins.

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Lima

Peru’s eclectic capital enthralls visitors with the shores of its bay washed by the Pacific, its architecture that exudes a colonial past and its multifaceted roots that sprout up at every corner. The City of the Kings is renowned for its medley of cultures, ethnicities and customs that make it one of the most diverse cities in the world. It is precisely this mixture that has made Lima the Culinary Capital of South America. This ancient and cosmopolitan city is home to hundreds of historical monuments. Lima’s culinary traditions are the fruit of the widespread intermingling of cultures – from Peru and many other countries. These traditions, when combined with the ingredients of a country as biodiverse as Peru, have given rise to cuisine that won it Best Culinary Destination at the 2017 World Travel Awards. A testament to its quality and creativity, Lima is home to three of the World’s 50 Best Restaurants and ten of the 50 Best Restaurants in Latin America, according to the prestigious San Pellegrino List. This majestic city shows its hospitality by welcoming tourists and visitors from around the globe with its most emblematic dish, Peruvian ceviche. It also gladly receives all those who love nightlife, culture, art and its age-old past: it should be recalled that Caral, one of the oldest civilizations in history and the oldest in the Americas, took shape in Lima.

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Loreto

Exploring the world’s longest and mightiest river aboard a five-star hotel is now possible in Peru’s gargantuan jungle– more specifically in Iquitos, the largest metropolis of the Peruvian Amazon and capital of the Loreto region. Here Mother Nature’s voice can be heard more clearly than in any other land, and the sounds of life intermingle with your own heartbeat. The incredible Pacaya Samiria National Reserve is home to 527 bird species, 102 mammals (including the pink dolphin), 69 reptiles, 58 amphibians, 269 types of fish and 1025 wild and domesticated plant species. Without question, Loreto holds more beauty than you could discover in a lifetime.

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Madre de Dios

A visit to Manu National Park and Tambopata National Reserve in Madre de Dios means setting foot in a National World Heritage Site and an enormous natural protected area, but it also means hearing the songs of 600 varieties of exotic birds, being transported by the exhilarating colors of 1200 kinds of butterflies, and discovering that a single place can be home to 100 species of mammals. And these are just a few of the wonders that await you in the lush rainforest of the southern Amazon, where the Madre de Dios region proudly boasts immense natural reserves, meandering rivers and a vast array of wildlife.

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Moche Route: La Libertad and Lambayeque

The hearts of La Libertad beat to a unique rhythm, that of the refined marinera norteña, one of South America’s most elegant partner dances. Meanwhile, the exquisite colonial architecture of its capital city, Trujillo, makes every corner a scene worthy of a postcard. But this region is also known for its time-honored traditions, like fishing on Caballitos de Totora, watercraft built from reeds on which the Chimús of old defied the unruly seas of northern Peru. In the City of Eternal Spring, as Trujillo is known because of its sunny climate, you can also visit a place like nowhere else on earth: Chan Chan, the world’s largest clay city and an invaluable relic of this region’s ancient inhabitants. Trujillo's archaeological riches are an important part of the Moche Route, with monumental ruins like Huaca de La Luna – capital of the Moche civilization for more than six centuries– and the El Brujo Archaeological Complex, where the Lady of Cao awaits you in all her grandeur. The Trujillo experience is made complete by beautiful beach resorts like the quaint Huanchaco– claimed by many to be the birthplace of Peruvian ceviche– and local fare bursting with the flavors of the sea.

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Moquegua and Tacna

To see nature’s true colors, look no further than Moquegua, where day in and day out some of the world’s best weather bathes its bottom lands and bluffs in light. The fertile valleys and extensive canyons of this resplendent region have the best lands for growing the grapes used to make the finest piscos. Moquegua’s natural charms and warm and sunny climate year round are complemented by the valuable historical legacy that endures in its picturesque towns in the form of colonial and Republican architecture that seems to sum up the history of Peru with each brick.

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Northern beaches: Piura and Tumbes

The best antidote against stress and routine is a visit to Piura, Peru’s best beach-going region and a magical spot for anyone looking to escape the frenetic pace of modern life. The white sand, blue waters and perfect waves of its warm beaches, like Máncora, Vichayito and the melancholy and inspiring Cabo Blanco, make this place the beating heart of Peru’s surfing and sport fishing scene. But if it’s utter relaxation you’re after, Piura’s selection of accommodations and eateries never fail to give travelers days of incomparable repose with spectacular views of the sea.

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Puno

Puno brings you as close to the sky as you’ll ever be, and a visit can reveal how it used its altitude as a tool to build a cultural legacy that has lasted for millennia. Resting on the shores of Lake Titicaca in southern Peru, its altitude of over 12,500 feet is proof that ancient Peruvians learned to master the highlands and build an ancestral heritage that endures to this day in its impressive stone structures. According to legend, Manco Cápac and Mama Ocllo, children of the Sun gods, emerged from the waters of Titicaca, the Sacred Lake of the Incas, to found the Inca Empire. The same lake is dotted with both the artificial floating islands of the Urus and natural islands like the famed Taquile, known for its fine textiles, which yields unforgettable and striking natural panoramas.

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