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peru.travel
Wednesday, June 1, 2016
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Millennials – anyone between 18 and 34 years of age – are a group on the rise in Peru’s domestic and inbound tourism industry. This information was published in the studies “Millennials 2014 – Domestic Tourism” and “Millennials 2014 – Inbound Tourism” based on a collection of statistics, studies, and analyses of companies and organizations associated with this sector.
“Millenniums place importance on a variety of factors, but two are particularly significant: when they pick a destination, they don’t choose the typical cities and mass attractions, and they have the advantage of being continually connected and frequently posting to social networks,” explained Peru’s Minister of Foreign Trade and Tourism.
This group consists of young people that reached adulthood with the change of the millennium. They are collaborative and very connected. They like to learn, and they hold themselves to a high standard because they like to be rewarded for their hard work. They are very travel-oriented and likely to know more about various tourist destinations and packages because of their familiarity with technology.
FOREIGN MILLENNIALS
Peru’s Minister of Foreign Trade and Tourism stated that approximately 541,000 millennials from South America, North America and Europe visited Peru in 2014. 55% were male, 34% were students, 12% technical professionals and 11% work in the service industry. The average amount spent by each was US$1,086. The aim of their travels was personal growth in line with their social and environmental values.
PERUVIAN MILLENNIALS
Millennials make up 35% of the population of Peru. A total of 476,000 Peruvian millennials took 1.2 million trips within the country, with an average stay of six nights and 484 soles spent per person. Peruvian millennials organize their trips on their own: 45% found information on the internet, 55% became interested in traveling because of the comments and experiences of family members and friends and 43% did not look for information because they had already visited the place.
Most millennials prefer the beaches of Piura, the Churín Hot Springs, the historical monuments of Libertad, Ica and Colca Canyon in Arequipa. 60% are male, 44% students, 18% technical professionals and 16% work in the service sector. The majority live in Lima, Arequipa, Trujillo, Chiclayo, Huancayo and Piura.