Written by:
peru.travel
Tuesday, May 18, 2021
Peru is once again in the spotlight. This time thanks to U.S. singer Katy Perry who, on May 13th, premiered her new music video Electric, in which she can be seen wearing a dress woven by a Peruvian artisan.
In the video, which already has more than 10 million views on Youtube, the Firework singer appears wearing a dress from the brand Escvdo, an ethical contemporary fashion label that uses ancestral Peruvian textile techniques in the creation of its pieces.
The garment was woven by Elisa Luzdivina, an artisan from Huaraz who is part of Misión Huascarán, a textile project associated with Tejiendo Esperanza (which we will talk about later), which works hand in hand with artisans to contribute to the empowerment and economic development of vulnerable women, giving them the visibility they deserve thanks to their contribution to art through their handicrafts and textile traditions rooted in Peruvian culture.
"Our crochet abanico dress will be featured in Katy Perry's most recent music video in collaboration with Pokémon's 25 year anniversary... Pictured here, Elisa Luzdivina knitting this amazing dress thanks to Misión Huascarán and their Knitting Hope program. None of this would be possible without this amazing group of women," it was noted on Escvdo's official Instagram page.
For the 25th anniversary of Pokémon, a number of activities are being carried out, among which various musicians have composed special songs. For her part, Katy Perry has joined this celebration along with her Peruvian outfit. In the music video for Electric, Katy Perry is seen with Pikachu. The duo travel back in time to offer encouragement to both a younger version of the artist as well as Picchu, the pre-evolution of this cute yellow character.
Sustainable fashion
Five years ago, in the foothills of the Huascarán snow-capped mountain, the Tejiendo Esperanza (Knitting Hope) project was born, with the objective of improving the quality of life of women living in nearby communities through textile art.
Sources: El Comercio / Misión Huascarán / Cosas
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