Written by:
peru.travel
Tuesday, March 17, 2015
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The awards keep coming for Peru. On this occasion, in China, Peru was awarded Best Gastronomic Destination, as selected by Top Travel, a prestigious magazine focused on outbound tourism.
This additional accolade can be attributed to Promperú’s intense marketing work in the so-called “Eastern Giant.” Promperú recently completed a door-to-door campaign in the country, looking for strategic alliances as part of a drive to secure new markets.
One of the key strategies used to attain this accolade was the continuous submission of Chinese-language information and materials to the magazine on Peru’s main tourist attractions and cuisine. This process forms part of the promotional strategy with the Chinese press implemented by the Office of Foreign Trade in Beijing.
The award ceremony will take place in Peking on March 31st. Some 300 guests are expected, including Chinese celebrities as well as representatives from travel agencies, tourism boards and airlines, among other figures.
Furthermore, last January the online tourist agency Ctrip chose Peru as the Tourist Destination with Greatest Potential, and in February, Across magazine awarded us the Most Highly Recommended Destination of the Year. All of these distinctions are the result of hard work with the aim of securing Peru’s global position.