Written by:
peru.travel
Sunday, September 28, 2025
Once again, Peru wins at the World Travel Awards, cementing its place as a global leader in tourism, culture, and gastronomy
Perú continues to shine in international tourism. At the World Travel Awards 2025—widely regarded as the industry’s most prestigious accolades—the country claimed four honors that reaffirm its leadership in the region.
Peru was named South America’s Leading Destination 2025 and South America’s Leading Cultural Destination 2025. It also earned recognition as South America’s Culinary Destination 2025, further cementing its place as the region’s most complete destination.
Machupicchu once again shone, earning the title of South America’s Leading Tourist Attraction 2025 and reaffirming its place as one of the world’s most iconic wonders.
Totora reed boat on Lake Titicaca’s Uros Islands | ©PROMPERÚ
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South America’s Leading Destination
Peru’s recognition as South America’s Leading Destination celebrates a country where every journey tells a unique story. From ancient civilizations like the Inka Empire to breathtaking natural landscapes, from vibrant cities to remote corners, Peru offers travelers an endless diversity of experiences where tradition and modernity come together seamlessly.
A cultural powerhouse
Being named South America’s Leading Cultural Destination reaffirms Peru’s role as a living treasure of heritage. Its history beats through every archaeological site, every festivity—like the majestic Inti Raymi still celebrated in Cusco—every carefully crafted piece by its artisans, and the traditional music that fills its lands, while its traditions continue to inspire and connect people around the world.
Dancers celebrating Inti Raymi at the Sacsayhuamán esplanade | © Fernando López / PROMPERÚ
Conquering palates
Peruvian cuisine continues to captivate diners around the world. Beyond its unmatched flavors, gastronomy drives tourism and strengthens the country’s position as a world-class culinary destination.
A shining example is Maido, chosen as the world’s best restaurant in The World’s 50 Best Restaurants 2025 ranking.
Tasting traditional dishes at Nikkei Restaurant Maido | © PROMPERÚ
Another victory
Peru continues on its winning path. At the 2024 edition of the World Travel Awards, the country was also honored in these categories, while Machupicchu once again confirmed its wonder status by claiming the title of South America’s Leading Tourist Attraction
These awards are the result of a global voting process involving industry experts, tourism professionals, and international travelers—reflecting the prestige and trust that Peru inspires within the global tourism community.
Peru, a destination that inspires the world
The recent triumphs at the 2025 World Travel Awards reaffirm Peru as far more than just a place to visit—it is a land of ancient culture, unique flavors, and natural wonders that continue to captivate travelers from around the world. Each accolade strengthens its standing as a country that offers unforgettable experiences while preserving its living essence for future generations to discover.
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