Marca Perú

Written by:

peru.travel

Friday, November 28, 2025

Among mountains and lagoons, you will find an authentic, powerful, and unforgettable Peru.

Traveling to Áncash means stepping into a place where the majesty of the Andes blends with ancestral stories, surreal-colored lagoons, and an energy that calls you to adventure from the very first moment. It is no coincidence, then, that this Peruvian region was recently honored with the TOURISE Award for Best Adventure Destination 2025, an international recognition reserved only for places capable of leaving a lasting impression on travelers from around the world.

During the 26th UN Tourism General Assembly, held in Saudi Arabia, this distinction was presented to the Vice Minister of Tourism, Aracelly Laca, in the presence of global authorities who celebrated Peru’s enormous tourism potential. This recognition highlights the natural and cultural richness of Áncash and reaffirms what many travelers already know: here, adventure is a way of life, and every corner offers an experience that inspires and amazes.

Imagine starting your day facing the Cordillera Blanca — the highest tropical mountain range on the planet — as its snow-capped peaks slowly light up with the first rays of the sun. That is just one of the unforgettable scenes Áncash offers to those who venture to explore it. Its capital, Huaraz, is the perfect gateway to marvels such as 69 Lagoon; Huascarán National Park, home to Peru’s highest peak; or the Llanganuco gorge, one of the most photogenic places in all of South America.

69 Lagoon, Áncash - ©Emilie Ristevski

In this way, every route, every trail, and every mountain seems to have been designed for lovers of nature and adrenaline. It does not matter whether you are an experienced traveler or just beginning to connect with trekking—Áncash always has a challenge that fits you perfectly.

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But the region does not shine only because of its geography. It is also a place where culture breathes in every town, every festivity, and every smile. During the ceremony in Saudi Arabia, Vice Minister Laca emphasized that this award symbolizes the joint efforts of local guides, entrepreneurs, artisans, and entire families who proudly share their cultural heritage and their commitment to sustainable tourism.

It is thanks to them that visitors can enjoy authentic experiences: from tasting traditional dishes such as picante de cuy or Cebiche de chocho, to taking part in celebrations where dances, colors, and music come together to honor life in the Andes.

What is the TOURISE award?

The TOURISE award was created as an initiative of the Ministry of Tourism and the Saudi Tourism Authority, with the support of the private sector. Its purpose is to become the leading platform for highlighting destinations and projects that are shaping a more innovative and transformative global tourism landscape.

Today, Áncash stands as a destination that blends adventure, spirituality, culture, and nature in perfect harmony. Every step taken in this region connects you with its untamed essence, its vibrant energy, and its remarkable diversity. If you are seeking a journey that challenges you, moves you, and reveals some of the most breathtaking landscapes on the planet, then Áncash is waiting for you.

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